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What is creativity, and why is it important?

What is creativity, and why is it important?

What is creativity, and why is it important?
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What is creativity, and why is it important?

Creativity is easy to talk about as a good thing, developmentally and economically.

Its subjectivity is self-evident in the fact that we don’t all like the same music, people, or food.

In my writing, coaching, and group work, I lean heavily on the connection between creativity and self-actualization (being seen by others and the way you see yourself).

Creativity exists solely pre-language; once something is articulated, it moves to production.

My view is influenced by many years of working as a designer, educator, creative technologist, and researcher.


Sitting in a boardroom, on a Monday morning, talking through a new client brief, with a creative task blinking in a to-do list, all inertia pulling us towards getting the thing done, producing it.

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