Jigs
When a ‘nudge’ graduates to ‘jig1,’ it integrates into a system. We are all a system (information, time, value), so is a team or an office floor. Once integrated, a jig results in generative value. It means that the original change (the act of generosity) that led to the intervention (nudge, jig) is useful ‘after we left the room.’ ; after the book is put down, the workshop ends, or you forget what you did last Tuesday.
Nudges are anecdotal, and jigs are systematic. Nudges are external to the system; nudges are a part of it after the initial stimuli. Nudges are pixels; jigs are vectors (which operate on multiple pixels, ones not seen yet).
The currency of this entire image is attention. In nudges, our attention is externally pointed (hijacked); once integrated, the attention is inward-facing towards our thinking, resulting in creativity.
This week, I invite you to consider when you’re nudged and when you last wrote a mental jig for yourself.