Meta Thinking (reposted)
I am sharing a piece I wrote for the House of Beautiful Business book, published in 2019. A lot of the ideas are present and alive.
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There's No Such Thing as a General Audience
"General audience" is a comforting fiction. It promises you can make something valuable without it meaning anything to anyone in particular. You can't.
We
Side Projects Are Killing Your Practice
Side projects are killing your practice. They make you discount yourself and your ideas and get in the way of self-authorship.
When you move with conviction but
How I built the new Critical Business School site with Claude
One week, one conversation, and a site that brings the school, the writing, the podcast and the library together. A list of everything that went into it.
The Same Tools, In Different Hands
Everyone now works with the same tools: the same models, the same interfaces, and often the same prompts, passed around like recipes. More and more, the outputs look