Pivoting
I am responting an older prompt, as I am editing a couple of years of prompts
Pivoting is used to describe change, but it is a turn with a stationary base. It is being grounded and pointing the camera in a new direction.
When we transform, we move with our feet, exploring a new playing field with teammates, clients, and rules.
When we pivot, we look for the minimum amount of adjustments: keeping the same business card, and working with the same people. When we change, and even more so perceptually, we are energized by finding new people to work with, creating new ways of talking about ourselves, and most importantly, new models of value. Companies pivot, and individuals change.